SEO consulting · 16 years in search
Be found in Google, and in the answers AI assistants give.
Sixteen years in search, spent on one question: why isn’t this site showing up where it should? I find out first — in Google’s index and in what ChatGPT, Perplexity and Gemini cite — then fix what the evidence points at.
Recent finding
Professional services, WordPress. A canonical tag pointed the site’s main service page at the wrong URL. It wasn’t in the theme, the global header, or the snippets list — it sat in a per-page metabox that standard checks don’t surface. Line-wrap damage had broken the URL mid-word. The page had been telling Google to index a URL that didn’t exist.
16 years·60+ projects·100% job success on Upwork·US, UK, Australia
Where to start
The Kreametrix Audit
Every engagement starts here. A diagnostic pass over your site and your data, written up as findings with the evidence attached and ranked by what it costs you.
What it produces
- A ranked list of findings, each with its evidence
- A verdict in writing — including “nothing serious here”
- A remediation scope you can hand to anyone
Scope
Scoped and priced per site — there is no standard page count and no standard fee. Turnaround: 72 hours.
Services
Nine services, four groups
Remediation follows the audit. It goes where the findings point, not where a retainer template says it should.
Advisory
Strategy & consulting
Where the search opportunity actually is, and which of it is worth your budget.
Foundation
Technical SEO
Google penalty recovery
Crawling, indexation, rendering, and getting out from under a manual action.
Visibility
AI search optimisation
On-page SEO
Content & topical authority
Being retrievable and quotable — by Google’s index and by assistants.
Local
Google Business Profile
Local SEO
Profiles, service areas, citations and review signals that hold up.
How I work
Diagnosis, then treatment
No discovery call that turns into a pitch. A scoped diagnostic, a written verdict, then a decision that stays yours.
01
Consultation
Free. You tell me the domain and what changed; I tell you whether an audit is warranted.
02
Audit
Scoped to your site. Checked against your data, not a checklist. Turnaround: 72 hours.
03
Remediation
Scoped from the findings. You can hand it to your developer or I can do the work.
04
Verification
We measure whether it worked against the same data, and I say so either way.
Case studies
What the findings look like in practice
Case studies are written with the client anonymous and the detail intact. The detail is the part worth reading.
A profile telling Google the business was something else
The primary category said recording studio; the business is a music school. With NAP details differing across half a dozen directories and old listings nobody was tracking, there was no consistent signal for what the business actually was.
Questions
What people ask before hiring me
What if the audit finds nothing serious?
Then you get that in writing. It happens, and it is worth knowing. I would rather tell you your site is fine than invent a problem to solve.
Who actually does the work?
I do the analysis, and I am the person you talk to about it — from the consultation through to verification. Nothing is handed to someone who wasn’t in your data.
Is AI search a different service?
It is one of the nine, but the audit looks at both together. The same crawling and rendering problems that keep Google out keep assistants out.
Do you work with my timezone?
Clients are in the US, UK and Australia. Written reporting does most of the communicating; calls are scheduled at civilised hours for both of us.
Start with the diagnosis.
Tell me the domain and what changed. The consultation is free, and you’ll hear back within 24 hours.